The advertising landscape is witnessing a transformative trend with the rise of Fake Out of Home (OOH) and 3D outdoor advertising. This innovative approach is not just a fleeting trend; it’s reshaping how brands interact with their audience in the public space.

Pedro Oliveira is a Brazil-born American, Dallas & Orange County-based, multi-award winner still+motion director focusing on documentary storytelling and brand narrative. Being only 34 and shooting professionally for a little over seven years, Pedro has produced imagery for giants such as Forbes, National Geographic, Vanity Fair, LA Weekly, Volvo, Hyundai, The Guardian, Johns Hopkins University, the musical Hamilton, Der Spiegel, Almarai, Home Instead Senior Care, APS, among many others.

They are passionate for what they do and they have developed a methodology that allow them to deliver high quality animation and illustration productions, using skilled artists and up to date resources to facilitate the visualization of each step of the creation process for the client. Check their portfolio here.

Currently my studio is based in my home city of Guanajuato Mexico. However this has not stopped me from working with different brands and agencies all over the world. While I am quite versatile and can produce work in different styles and mediums, I am best known for my modern take on cross hatch illustrations. I love to create high fidelity linework illustrations with intricate details using modern technology and interesting color combinations. Check their portfolio here PORTFOLIO.

Casa Shopping isn’t just another mall; it stands as Brazil’s premier hub for design, decoration and architecture. Sprawled expansively, it houses a top-tier gym for fitness enthusiasts and an exquisite fund court to satiate every culinary whim.

Starting from the concept of ‘Doors of Imagination’, the Play-Doh modeling clay brand presents a campaign created by Ogilvy Brazil, in collaboration with Studio Nuts, aiming to demonstrate that with its products, ‘there are no limits to creating’. Studio Nuts contributed to the campaign by crafting 3 captivating images that perfectly capture the essence of unleashing creativity through Play-Doh’s versatile modeling clay.

Heinz and Wunderman Thompson Dubai have turned one of the most iconic pieces of clothing in the Arabian Gulf, the white thobe, into an unstainable outfit that men the flexibility to enjoy their favorite dishes, with all Heinz ketchup they want, without worries. Studio Nuts was responsible for creative retouch and treatment.

The concept of this campaign is that we, human beings, have nothing positive to teach to other animals, while the opposite does not apply. We have a lot to learn from them. In the three pieces of the campaign subjects like violence, war, prejudice, and modern slavery are interpreted through figures of human sized-animals committing crimes against each other. Illustrations were digitally developed to simulate hand drawing graffiti art. Agency DM9.

CANNES LIONS 2023 3x Shortlists - Industry Craft Illustration - Print & Publishing

Photo: David Breun. Talent: Hugh Kwofie @IZAIO Management. Styling: Raquel Gibanel. Production: Saltamontes Wolfgang Tröscher. Assistant: Alexander Qureitem. Postproduction & Grading: Vivid Grey, Simon Geis. Edit: Carlos Meyer. Sound Design: Ethan Houser. Muchas Gracias!