My name is Gonzaga, I’m a photographer and director and I’m mainly focused on advertising and artistic work. My work speaks about what I feel, what I dream, what surrounds me. About that argument I had with a taxi driver, about the girl I met last summer, about getting lost and finding myself, about my dog and his little fixations. Telling stories and crafting characters is a passion, but also a necessity.
I believe in hard work, planning and attention to detail. We break our backs building sets and shaping light to get THAT atmosphere, THAT color. And we have so much fun doing it.
I’ve had the pleasure to work for clients like Volkswagen, Coca-Cola, Philips, Ikea, Mahou, Iberia, McDonald’s and FC Barcelona, and with agencies like DDB, McCann, TBWA, PS21, Ogilvy and BBDO. Some of these works have been awarded at important international festivals, others haven’t. As a director of photography, I have shot two feature films and worked along such prestigious Spanish directors as Isabel Coixet, Javier Fesser, and Julio Medem.
I also give courses and lectures on light and photography. I’ve given conferences in Lima, Buenos Aires, Venice, Madrid, Panamá, Bogotá, Santiago de Chile, Morocco...
Being able to turn your passion into your profession is a great privilege. I'm thankful to all my teammates and people who make it happen every day.